Sarah and Jo from Hearts Fun Casinos contacted me with the idea of re-vamping their current website and logo. They wanted to add a modem twist to the brand and website that would set them apart from other casino hire companies.
From a design perspective, I began by using elements from their existing logo as not to move too far away from their current brand recognition. After a few revisions, the new logo set the design feel of the website layout.
The new website had to include most of the content from the old site, so I began to mock up wire-frames to incorporate this content within a new design feel and a more logical user interface. Breaking down the structure of the old website gave me the freedom to add more imagery and design the site for a better user experience with functional call to actions.
Since the launch of the new site, their conversion rate for new enquiries has more than doubled leading to more bookings.