Sarah and Jo from Hearts Casinos contacted me with the idea of re-vamping their current website and logo. They wanted to add a modem twist to the brand and website that would set them apart from other casino hire companies.
From a design perspective, I began by using elements from their existing logo as not to move to far away from their current brand recognition. After a few revisions the new the logo set the design feel of the website layout.
The new website had to include most of the content from the old site, so I began to mock up wire-frames to incorporate this content within a new design feel and a more logical user interface. Breaking down the structure of the old website gave me the freedom to add more imagery and flow the site better with functional call to actions.
Since the launch of the new site their conversion rate for new enquires has more than doubled leading to more bookings.